Cognitigence blog

Must reads

Young man in a hoodie carefully assembling colourful toy bricks beside an open laptop in warm, ambient lighting

IKEA Effect in SaaS: A Guide to Building Customer Loyalty

Uncover how the IKEA Effect reveals that strategically adding effort for your SaaS users can forge unbreakable loyalty and drive remarkable growth.
Woman in a black blazer holding a small coffee cup while studying a wooden-framed café menu at a rustic, brick-walled coffee bar

Commitment & Consistency: 5 Real-World Marketing Examples

Discover effective commitment and consistency strategies to enhance your brand's impact. Read the article for actionable insights to elevate your strategy.

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Winning the Second Moment of Truth: Cognitive Techniques for Reducing Buyer’s Remorse

A practical playbook of techniques to transform post-purchase regret into lasting customer advocacy and predictable revenue growth.
Young man in a hoodie carefully assembling colourful toy bricks beside an open laptop in warm, ambient lighting

IKEA Effect in SaaS: A Guide to Building Customer Loyalty

Uncover how the IKEA Effect reveals that strategically adding effort for your SaaS users can forge unbreakable loyalty and drive remarkable growth.
Split-screen scene contrasting travel pricing: left, a beach-themed poster touts “Dream Beach Vacation $299”, while on the right a smiling travel agent talks to a customer as his monitor reveals the “Real Cost $5,999”, illustrating hidden fees

The Low-Ball Technique: Anatomy of the Manipulation Tactic in Marketing

Understand its mechanics, psychological underpinnings, and real-world manifestations so you know what to avoid in professional and private life.
Desktop monitor on a wooden desk displaying a dark-themed customer-journey flowchart with icons and waypoints, surrounded by houseplants, lamp and keyboard in a cosy workspace

The Commitment Creep: How Micro-Conversions Turn Visitors into Paying Customers

Discover how small steps transform passive prospects into genuinely invested and loyal customers.
Woman in a black blazer holding a small coffee cup while studying a wooden-framed café menu at a rustic, brick-walled coffee bar

Commitment & Consistency: 5 Real-World Marketing Examples

Discover effective commitment and consistency strategies to enhance your brand's impact. Read the article for actionable insights to elevate your strategy.
Man in a denim shirt stands by a sun-lit shop fridge, comparing two bottles of orange juice

Commitment & Consistency: Cialdini's Principle in Marketing

It reveals a fundamental aspect of human nature: a deep-seated drive to align our current actions and beliefs with those we have held or expressed in the past.
Smiling woman in a colourful scarf animatedly chatting with two male friends around a sun-lit outdoor café table

The Architecture of Influence: Deconstructing Cialdini's 7 Persuasion Principles

Discover the psychological secrets behind Cialdini's 7 principles of persuasion and how they can ethically supercharge your marketing efforts.
Man relaxes on a sofa with a remote in hand, watching a vivid TV scene of auroras over a mountain lake in a bright living room

Cognitive Dissonance in Marketing: A Guide to Consumer Psychology

Discover the cognitive dissonance theory and understand the internal conflict in consumer behaviour to craft effective marketing campaigns.
Bearded man in a white short-sleeved shirt smiling as he holds a soft-serve ice-cream cone at a sunny outdoor café

Heuristics in Marketing: Mental Shortcuts in Consumer Behaviour

By recognising the mental pathways customers naturally follow, marketers can design campaigns and frame offers that resonate better.
Young woman sitting on a sofa, holding a tub of popcorn and watching a screen on a rainy evening

What Is Cognitive Marketing? The Science of Why People Buy

Discover how to market smarter, not louder, by tapping into the psychological triggers that guide your customers' choices.