Cognitigence blog

Must reads

The Uncomfortable Clash Within: Leveraging Cognitive Dissonance in Marketing

Discover the cognitive dissonance theory and understand the internal conflict in consumer behavior to craft effective marketing campaigns.

Leveraging Mental Shortcuts: Applying Heuristics in Modern Marketing

By recognizing the mental pathways customers naturally follow, marketers can design campaigns and frame offers that resonate better.

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The Uncomfortable Clash Within: Leveraging Cognitive Dissonance in Marketing

Discover the cognitive dissonance theory and understand the internal conflict in consumer behavior to craft effective marketing campaigns.

Leveraging Mental Shortcuts: Applying Heuristics in Modern Marketing

By recognizing the mental pathways customers naturally follow, marketers can design campaigns and frame offers that resonate better.

Cognitive Marketing: Cognitive Psychology Principles in Consumer Engagement

Discover the meaning of cognition in marketing and find out how psychology can help you improve marketing campaigns.

The Top 10 Online Survey Applications to Elevate Your Data Collection Efforts

Discover pros and cons of each one of them and choose the best one for your purposes.