Evidence-Based Marketing: The Science of Strategic Success

January 25, 2026
In an era where AI automates execution into a cheap commodity, the only remaining competitive moat is a strategy verifiably anchored in the hard laws of marketing science.
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Evidence-Based Marketing

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The Authority Principle: From Psychological Foundations to B2B Marketing Strategy

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Evidence-Based Marketing: The Science of Strategic Success

In an era where AI automates execution into a cheap commodity, the only remaining competitive moat is a strategy verifiably anchored in the hard laws of marketing science.

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Young man in a hoodie carefully assembling colourful toy bricks beside an open laptop in warm, ambient lighting

IKEA Effect in SaaS: A Guide to Building Customer Loyalty

Split-screen scene contrasting travel pricing: left, a beach-themed poster touts “Dream Beach Vacation $299”, while on the right a smiling travel agent talks to a customer as his monitor reveals the “Real Cost $5,999”, illustrating hidden fees

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Desktop monitor on a wooden desk displaying a dark-themed customer-journey flowchart with icons and waypoints, surrounded by houseplants, lamp and keyboard in a cosy workspace

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