Marketing strategy

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Winning the Second Moment of Truth: Cognitive Techniques for Reducing Buyer’s Remorse

A practical playbook of techniques to transform post-purchase regret into lasting customer advocacy and predictable revenue growth.

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IKEA Effect in SaaS: A Guide to Building Customer Loyalty

Uncover how the IKEA Effect reveals that strategically adding effort for your SaaS users can forge unbreakable loyalty and drive remarkable growth.

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Commitment & Consistency: 5 Real-World Marketing Examples

Discover effective commitment and consistency strategies to enhance your brand's impact. Read the article for actionable insights to elevate your strategy.