Cognitigence blog

Must reads

The Architecture of Influence: Deconstructing Cialdini's 7 Persuasion Principles

Discover how they tap into the core of human nature, leveraging cognitive shortcuts that guide decision-making.

The Uncomfortable Clash Within: Leveraging Cognitive Dissonance in Marketing

Discover the cognitive dissonance theory and understand the internal conflict in consumer behavior to craft effective marketing campaigns.

All articles

Harnessing the Power of Commitment and Consistency Examples in Modern Marketing

Discover effective commitment and consistency strategies to enhance your brand's impact. Read the article for actionable insights to elevate your strategy.

Commitment and Consistency: Unpacking the Psychology of Cialdini's Powerful Principle

It reveals a fundamental aspect of human nature: a deep-seated drive to align our current actions and beliefs with those we have held or expressed in the past.

The Architecture of Influence: Deconstructing Cialdini's 7 Persuasion Principles

Discover how they tap into the core of human nature, leveraging cognitive shortcuts that guide decision-making.

The Uncomfortable Clash Within: Leveraging Cognitive Dissonance in Marketing

Discover the cognitive dissonance theory and understand the internal conflict in consumer behavior to craft effective marketing campaigns.

Leveraging Mental Shortcuts: Applying Heuristics in Modern Marketing

By recognizing the mental pathways customers naturally follow, marketers can design campaigns and frame offers that resonate better.

Cognitive Marketing: Cognitive Psychology Principles in Consumer Engagement

Discover the meaning of cognition in marketing and find out how psychology can help you improve marketing campaigns.